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Todd Mason is the founder of FaceTime Strategy, one of the world’s first New Media full-service Advertising, Marketing, Public Relations and Corporate communications agencies. Todd is the visionary behind FaceTime’s global expansion initiative. He has developed and leads the implementation of its expansion efforts, developing local FaceTime agencies in each of the top five U.S. Markets over the next two years with international extensions beyond that. Todd is committed to providing clients quantifiable results for their Advertising and Marketing campaigns. Prior to founding FaceTime, Todd has been successfully building brands, developing and bringing products and services to market within the broadcast and entertainment industry for over 20 years. As a former executive in charge of advertising and marketing budgets, Todd has longed to better quantify his advertising-marketing investment decisions. In this ongoing quest and with the explosion in new media, where he has been in the forefront, Todd created FaceTime Strategy, a full-service agency that provides its clients quantifiable results in their advertising, marketing, public relations, and corporate communications campaigns. Todd’s clients include ESPN, MTV, The Washington, DC, Government, ABC, Discovery Communications, TV One, Showtime and the Public Broadcasting Network. Todd is an active community leader and has served on numerous industry and community boards of directors, including: The International Teleproductions Society, The International Television Association, The DC Technology Council, and The DC Marketing Center. In addition, he served on Mayor Anthony Williams’ transition team for economic development. Mr. Mason majored in Business Administration at Virginia Commonwealth University. For more information on Todd Mason:
Scott Dinsmore, president of FaceTime Strategy’s Direct Marketing Practice Group, founded Concise Data Management (CDM) in 1991. CDM specialized in managing large customer databases for retail clients. Always looking to provide better services to clients, Dinsmore evolved CDM into Concise Marketing Solutions to offer clients a full-circle approach to concept, design, fulfillment and analysis of direct marketing campaigns. His efforts in integrating highly targeted digital customization with traditional offset printing to create more effective marketing campaigns have earned Concise accolades for graphic excellence in “hybrid” printing processes from the Printing and Imaging Association of Mid America. Concise became part of the FaceTime Strategy network in 2008. Dinsmore started his career as a systems engineer for Electronic Data Systems. Prior to founding Concise, Dinsmore managed the programming department at Business Data Systems in Dallas, which specialized in producing high-volume direct mail campaigns for numerous retail clients. He has been involved with the launch of customer retention and loyalty programs for both airline and retail clients. Dinsmore is a graduate of Oklahoma State University, where he earned a BS in Management Science and Computer Systems. His study of statistics has served him well in developing analytics to assess the efficacy of direct marketing programs. Dinsmore is extremely active in the nonprofit arena. His tenure as co-chair of the Dallas Black Tie Dinner saw the amount of that organization’s charitable distributions increase by 60% to over $1.12 million per year, distributed to the Human Rights Campaign and other nonprofit beneficiaries within the Dallas/Ft. Worth Metroplex.
Arlen Miller began his career at the San Francisco Chronicle and San Francisco Examiner working on press installation and testing projects to convert the two newspapers from letterpress printing to flexography. From there he moved on to USA TODAY in Washington, D.C. when the paper was still in its infancy. He supervised advertising quality control and the trafficking of color advertising film and proofs to 33 domestic and three international printing facilities. While at USA TODAY, he led the effort to replace advertising film with electronic files by implementing GTE Spacenet’s “Prepress Express” system, which allowed the newspaper to receive advertising files via satellite from color prepress facilities across the country. In 1991 Miller relocated to Dallas, where his career diverged onto an advertising agency path when he joined The Richards Group as a print production manager. He has served in both production and account service roles at several Dallas agencies. As a print production manager for NM Direct he produced numerous catalog titles for Neiman Marcus by Mail and the Horchow Collection. Miller joined Concise Marketing—now FaceTime Strategy—in 2003 as business development manager and was promoted to general manager in 2008. He studied journalism at Eastern Illinois University and holds a BS in Printing Technology/Newspaper Production Management from the Rochester Institute of Technology (RIT). He has also completed the Graduate Marketing Certificate Program at Southern Methodist University (SMU). Miller is the event co-chair and serves on the board of directors of the Lone Star Ride Fighting AIDS, a two-day, 150-mile cycling event that raises money for three AIDS services organizations in Dallas and Ft. Worth.
Chris is the Managing Partner of FaceTime’s Washington DC Agency, overseeing the development and implementation of various new media campaigns. Chris works closely with FaceTime’s clients to understand their goals and objectives, then crafts a campaign that produces results. He brings to FaceTime over eight years experience in marketing, sales and new media strategy for top-tier companies. Chris has developed and implemented effective advertising and marketing programs for numerous businesses, both national and local, to the Washington, DC, area. Being raised in a world of new media has caused it to be second nature to Chris; he possesses a deep understanding of all forms of new media from viral marketing to mobile media, utilization of blogs, social networking, and custom created applications. Prior to joining FaceTime Strategy, Chris was an executive with CBS in Washington, DC, where he helped clients develop effective media buys and complemented said campaigns with interactive online elements. Chris’ clientele has included Philips, WWE, DC United, The Washington Capitals, Best Buy, Sony, and more. Chris has a history of launching and building successful businesses using guerilla marketing tactics and new media to create substantial results with limited budgets. For more information on Chris Yoko: |
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