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Message Development

Think before you speak. Seems easy, but we’ve all seen what happens when an organization forgets to follow this simple principle. We won’t let you be one of “them.” We’ll work with you to develop your entire messaging strategy, ensuring your consumers, investors, and employees hear a consistent, well crafted, and informative message.

Production

Content, content, content. That’s what it all boils down to. You may have the greatest product or service in the world, but if you can’t convey that message adequately, you might as well have nothing at all. The production team at FaceTime Strategy creates high-impact content that breaks through the dull background noise and gets you noticed — and more important, drives results.

Conceptualization

Creating something from nothing can be a daunting task, especially when you go it alone. But we can help. We’ll work with you to see what approaches and platforms provide the capabilities required to accomplish your ultimate goals. Then we’ll assist you in exploring new market segments, increasing the return of your current budget, or creating a new campaign from scratch. At FaceTime Strategy, we can help with everything from target demographics and buying patterns to appropriate messaging and creative development. We’ll make it better. Together.

Market Research/Testing

Before committing to any particular course of action, it’s always wise to know more about what you’re getting into, to test the waters before you dive in, so to speak. Our research teams will quickly execute market research to see just how placid or turbulent those waters might be. Whether you need to predict market trends and changes or test a new campaign or message on a focus group or test audience, FaceTime Strategy will get it done. We’ll investigate the response and analyze results before recommending any full rollout. We can test the success of the campaign with members sorted by a multitude of categories and criteria, and we can experiment with our exact target demographics, as well as test for any potential collateral impact the campaign may have with other outlying demos. So when we say come on in, the water’s fine, you’ll know you won’t be surprised by any sudden undertows.

 Media Planning and Buying

You gotta know where your customers are before you can reach them. FaceTime Strategy’s specialists work with you to track the media, channels, and outlets your key demographics are exposed to. We then leverage our size and existing client base to negotiate better rates and placement than you would normally be able to get working on your own.

Match that with our outside-the-box thinking and all-star creative development and you have the makings of a campaign that works. And as information from these flights comes in, we show you how each dollar is performing and discuss continuously adapting your campaign to further increase your return.

Public and Media Relations

Press releases, media pitches, responses to inquiries, interviews, and on and on. PR has its list of standard services you can get almost anywhere — but we take it so much further. FaceTime Strategy’s PR teams leverage their skills with traditional distribution methods as well as take full advantage of every new opportunity provided by technological innovations. We ensure your message is consistent on all fronts and that you’re able to press the advantage on any opportunity that may arise.

Media Training

Nothing hurts more or looks worse than a stutter, stammer, or plain bad answer to a question from the media. We’ve all seen the countless clips online and on TV of corporate executives, government officials, sports players, actors, and actresses making fools of themselves for all the world to see. Don’t let that be you.

FaceTime Strategy’s media training teams have worked with the press on a regular basis throughout their careers. We’ll make sure you can handle any question with dexterity and class.

Reputation Management and Crisis Management

Information travels faster today than ever before — and nothing travels nearly as fast as a juicy bit of gossip or a vicious rumor. To be sure you’re not on the receiving end of that gossip and rumor mill, our Reputation Management team will track what’s being said about your company online and alert you when problems arise. And while we believe an ounce of prevention is worth far more than a pound of cure, we realize that even with careful monitoring, problems might arise.

Attacks can come from any angle: blogs, news stories, newspapers, magazines, tabloids, websites, and more. And what starts as a small problem can quickly escalate into a large one. That’s why we also have a Crisis Management division. We’ll offer immediate solutions and remedies if things start to spin out of control, help you quickly suppress any further spread of the damaging story, and move quickly to counteract its negative effects.