FaceTime Strategy Opens the Doors of Political Practice Group

Republican Youth Majority Names FaceTime Agency of Record

WASHINGTON -- FaceTime Strategy, a full-service communications agency specializing in interactive media, marketing and public relations, announced today that it has been named Agency of Record by The Republican Youth Majority (RYM). FaceTime will provide a diverse range of services, including corporate communications, online communications strategy, web design services and public image development.

Republican Youth Majority is a nationwide network of pro-choice, pro-environment, fiscally conservative students and young professionals working to build a long term Republican majority for the 21st century. "We are very excited to be working with FaceTime in taking our organization's message to a new level of public awareness," said Kendal Wilkinson, Washington Director of RYM. "The team at FaceTime has been helpful and innovative and we look forward to a prosperous relationship working together as we grow our organization."

The addition of RYM to FaceTime's varied client roster coincides with the official launch of FaceTime's political and advocacy practice group. The political practice group works with candidates, lobbying firms and advocacy groups to help shape their public message and build support behind a cause through the use of strategic communication tactics.

"Seeing the full-force operations of the political practice group underway is a huge milestone for FaceTime," said Chris Yoko, Managing Partner of FaceTime's Washington DC office. "Regardless of party or belief, groups and candidates across the board are realizing the power of proper messaging and using interactive media; and FaceTime is excited to be working with RYM as we put the power of digital interactive media to work for them."

Chris Yoko, Managing Partner of FaceTime Strategy's Washington DC office is available and prepared to discuss FaceTime and its ability to expand and build on your communication needs. To arrange an interview, please contact Jediah Jones at (202) 386-6159 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

FaceTime Strategy: DC Marketing Pro Talks Social Media With American University Students

WASHINGTON, Nov. 11, 2008 (GLOBE NEWSWIRE) -- FaceTime Strategy, a full service interactive marketing agency, has reached out to the next generation of PR professionals to share ideas on social media and the value it holds in today's marketplace. This effort is led by social media advocate, who is an Account Manager at FaceTime, Anthony LaFauce. Anthony has worked in PR and marketing for several years and has been quoted as a thought leader in social media on many blogs and online journals. Anthony recently lectured to a group of students at Washington DC's American University.

"I was so thrilled to see Anthony back in my classroom again. This time, he was my guest speaker, not my student," said Professor Gemma Puglisi. "I was really moved to be honest to have him back and to see how great a Practitioner he has become. His visit gave my class the opportunity to see what they will do in the next few years -- and how successful they can become as well."

During the lecture Anthony promoted social media tools that are consistently taken for granted and how they can be used to effectively communicate a company's brand. His two mantras, "Owning your name" and "Turning actions into voice" were the basis of the class's discussion where he demonstrated to the students how they could start using social media to promote themselves and prepare to enter the workforce.

"Everyday people do things to promote a brand," said Anthony. "Social media allows one to turn actions like meetings and lunches into promotions for a company. By creating a network of interested parties, via social media, these students can grab an emerging market and really won it."

Anthony continues to champion social media in education as a tool that allows students and your professionals to brand themselves. He practices his techniques on a variety of clients ranging from non-profits and start ups to established brands.

About FaceTime Strategy

FaceTime Strategy (www.facetimestrategy.com) is a full-service marketing agency with expertise in interactive, outdoor, direct, events, image advertising and marketing that produce quantifiable results that improve a client's bottom line. FaceTime Strategy is headquartered in Washington, D.C. with an office in Dallas. For more information, call 202.386.6159 or visit www.facetimestrategy.com. FaceTime Strategy is a Mason Media Group company (www.masonmediagroup.com).

FaceTime Strategy Acquires Concise Marketing Solutions

Original Source: Business Wire

WASHINGTON -- FaceTime Strategy, LLC, a full-service digital interactive agency that offers an innovative method for utilizing viral marketing tools, targeted online advertisements and social networking together with traditional distribution methods such as print and broadcast, announced today that it has acquired Dallas, Texas-based Concise Marketing Solutions (CMS) a leader in direct response marketing.

Founded by Scott Dinsmore in 1991, Concise Marketing Solutions, Inc. has grown organically into a leading direct-response marketing agency that specializes in the retail, health and travel industries. The agency has a diverse client base that includes Cruise Holidays, Tuesday Morning, Home Care Network, Palm Beach Tan, and Cruise Planners.

CMS provides clients in the United States and Canada full creative design services, strategic planning, custom direct-response programs, management of large databases, targeted e-mail and online marketing for Fortune 100 businesses. In addition, the company offers clients proprietary software programs that optimize and quantify marketing efforts.

"We are pleased to have the entire CMS creative and technical team join us. It's an exciting opportunity to expand services to our existing clients while also offering expanded services to the CMS clients," said Todd Mason, chairman and chief executive officer of FaceTime Strategy, LLC.

Scott Dinsmore will join the senior management team of FaceTime as president of the direct response practice group. Operation and advertising and marketing veteran Arlen Miller will become the managing partner of the Dallas operations. "Joining forces with FaceTime is a great opportunity for our staff and clients; we share the same philosophy of providing quantifiable results, so this is a natural fit," said Scott Dinsmore. "The knowledge, talent and expertise as well as expanded geographical locations will be a great asset for all of us."

FaceTime Strategy (FTS) is a full-service digital interactive agency that offers an innovative method for utilizing viral marketing tools, targeted online advertisements and social networking together with traditional distribution methods such as print and broadcast. FaceTime is located in Washington, D.C., and Dallas, Texas, with immediate plans to expand to the New York, Charlotte N.C., and Los Angeles metro areas. For more information call 202.386.6159 or visit www.facetimestrategy.com.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

FaceTime Strategy Signs Sustainable Land Development International

Original Source: Business Wire

WASHINGTON--(BUSINESS WIRE)--FaceTime Strategy, a full-service interactive, advertising and marketing agency, today announced the addition of Sustainable Land Development International (SLDI) to the firm’s growing client roster. The client represents an emerging presence in responsible land development practices that are profitable, socially equitable and environmentally friendly.

FaceTime Strategy will design SLDI’s campaign, increasing public awareness through the creation and execution of a comprehensive marketing and public relations program.

“We are looking forward to FaceTime Strategy's help to spread the word about how land developers and professionals can enhance society and the environment in a cost-effective manner,” said Terry Mock, Executive Director of SLDI. “FaceTime’s ability to consistently build and maintain brands will be essential in keeping our organization's mission of sustainability on the minds of our members and all our stakeholders.”

FaceTime has worked with a number of high-profile client’s looking to further its brand via interactive media.

“Our experience in the interactive media space has made us the choice for brands looking to stand out in this crowded marketplace,” said FaceTime Strategy’s Washington Office Managing Director Chris Yoko. "Our firm is uniquely positioned to further SLDI’s mission through a variety of creative campaign initiatives.”

“Organizations cannot afford to remain passive or negligent of the increasing influence of online and interactive media. The ability to utilize these growing forms of communication effectively is why FaceTime has continued to win these types of accounts,” added Yoko.

FaceTime Strategy, LLC

FaceTime Strategy (FTS) is a full-service interactive advertising agency that offers an innovative method for utilizing on and off-line mediums to deliver quantifiable results. For more information call 202-386-6159 or visit www.facetimestrategy.com.

Sustainable Land Development International (SDLI)

Sustainable Land Development International is a member-owned organization dedicated to promoting and enabling land development worldwide that balances the needs of people, planet and profit – for today and future generations. For more information, visit www.SLDI.org.