Scott Bailey specializes in the targeted allocation of marketing resources and helping advertisers and agencies improve their analytic competency. Prior to joining FaceTime, he was the Executive Vice President and head of Strategy and Analytics for Targetbase, an Omnicom company providing direct, database and digital marketing services. In this role, he was responsible for leading the company's efforts in Solution and Product Development.
During his 10 years at Targetbase, Scott was instrumental in the formation of the firm's Customer Relationship Value (CRV) approach to relationship marketing and management. Prior to joining the company, he served as President of M/A/R/C Research, where he was responsible for approximately 130 research personnel in 5 locations and $50+MM in revenue. During his tenure at M/A/R/C, he also led the development and launch of the firm's Assessor-based series of analytical frameworks.
Scott's areas of expertise include marketing strategy, targeting and segmentation, measurement design, forecasting and modeling. He is skilled and effective in building and managing large analytic organizations. His category experience is extremely diverse, ranging from packaged goods to financial services. He has developed solutions for American Honda Motor, Procter and Gamble, LPL Financial, GlaxoSmithKline, Sony, Southwest Airlines, and Choice Hotels, among others.
Scott has published a number of articles on marketing strategy and analytics in various outlets including "E-analytics: Business Intelligence in Financial Services Marketing" in the Journal of Financial Advertising and Marketing and "Implementing the 'Connect the Dots' Approach to Marketing Communications" in the International Journal of Advertising.
He received a bachelor of arts degree in psychology from Franklin College in Indiana and a master of science degree in social psychology from the University of Pittsburgh.
For more information on Scott Bailey: LinkedIn