Pizza Hut iPhone app?

Tuesday, February 2nd, 2010

The first, of what will likely be a couple, branded pizza-ordering application is now available for your iPhone.  Pizza Hut has achieved the coveted “first mover” advantage into this space, with an app offering that allows users to order pizza and play the “Hut Racer” game while they wait.

While iPhone has only 11% of the market share, its tech savvy users are an ideal target for Pizza Hut because it’s very likely these people will actually use the application.  Using a phone application to order food creates a certain “cool” or “cutting edge” feeling that will be both contagious, and addicting, for its users.  It also gets rid of a few problems. (more…)